responding with some astoundingly lavish offerings. at woodstock, people put up with mud, rain and general misery. flash forward 41 years to the three-day music festival in chicago, louisiana palooza, where, for 45,000 bucks, you can rent a private cabana, air condition i conditioning, gourmet food, your own bartender and a privileged view of lady gaga. did you imagine being in the crowd ever again? >> i mean, i guess i could imagine. i don't know if i would want to go back in. >> reporter: if $45,000 is a little steep, how about 850 bucks for access to a private shaded area with more fancy food, spa treatments -- >> massages today, massages and facials and mini mani/pedis tomorrow. >> reporter: when i think rock and roll, i think mini mani/pedis. luxury port-a-potties. this sort of embodies rock and roll for me. an air conditioned bathroom.